[Weaving Cultivation Burlap Bags] Trend of High-end Cigarette Trademark Printing
[Weaving Cultivation Burlap Bag ] The trend of high-end cigarette trademark printing: new type of packaging materials for positioning printing of holographic aluminized transfer paper. Because of its noble and beautiful laser-quality soft packaging, stable and reliable printing performance, as well as degradable and recyclable environmental protection performance, it is more and more loved by the majority of people in the packaging industry, and its application range is becoming wider and wider.
The aluminized transfer paper has good smoothness and squareness, high smoothness, bright color, bright appearance and strong visual sense, which can greatly improve the grade of product packaging. Aluminized transfer paper has superior printing performance and mechanical processing performance. It can be widely used in gravure, relief printing, offset printing, flexo printing and screen printing. It can also be directly embossed layout design, die cutting, embossing. And so on. Aluminized transfer paper has been widely used in exquisite packaging of cigarettes, alcohol, tea, food, daily chemicals, medicine, crafts and other products. After some special processing, they can also be used as building decoration materials.
At present, many well-known domestic tobacco groups and cigarette manufacturers have promoted the use of aluminized transfer paper on newly launched high-end products, such as Hongtashan, Honghe, Yunyan, Red Camellia, Hongjinlong, Furong Wang, Baisha and other well-known brands. With the gradual formation of X-Rite in the major tobacco conglomerates in China, cigarette brands will be significantly reduced, the concentration of cigarette production will become higher and higher, and market competition will become fiercer; the annual demand for packaging products is more than 10 billion yuan What is the demand trend of China ’s tobacco packaging market? I believe it is a topic of great concern to the industry.
Due to the large population of our country, the complicated consumption level of CTF, and the great differences in cultural background, cigarettes as a gift are a very common phenomenon. According to the sales price of cigarettes and the consumer groups we face, we simply divide the cigarettes into three grades: high, medium and low grade. Medium and low grade cigarettes face the mass consumers, and high-end cigarettes face high-end successful people. The division of medium and low grades determines the development of cigarette packs in two different directions. Océ, medium and low grades of cigarettes develop in the direction of "simple", high-end cigarettes develop in the direction of "luxury", and packaging is "delicate and luxurious." "Cigarettes will definitely have long-term demand. High-end cigarette packaging pays attention to strong visual impact effects, pursues various unique artistic effects, in order to be unique in the market, and puts forward higher requirements on the security of cigarette packaging, and even some innovative, high-tech content Design with complicated production process. The positioning printing process and positioning holographic aluminized transfer paper are produced to meet the high-end needs of cigarette packaging. The products produced by this process have good metal texture, strong holographic pattern and strong anti-counterfeiting properties, which can meet the needs of high-end fashion people. Variable data printing Before introducing the positioning printing process, we first understand what is called positioning holographic aluminum-plated transfer paper. The so-called positioning holographic aluminized transfer paper belongs to a type of publishing dynamics in aluminized transfer paper. The required holographic pattern is made on the holographic plate by laser technology, and the holographic information is transferred to a film such as PET through a molding process. The vacuum aluminum plating process forms a holographic aluminum layer on the surface of the PET. The holographic aluminum layer is transferred to the roll paper by positioning composite transfer to form a positioning holographic aluminum plating transfer paper. Registered printing of holographic patterns and printed patterns on positioning holographic aluminized transfer paper is called positioning printing. Position printing can be divided into single sheet positioning printing and web rotation printing according to different forms of paper.
Whether it is a single positioning holographic aluminized paper or a roll positioning holographic aluminized transfer paper, in order to achieve positioning printing, it must meet one of the most basic characteristics, that is, the distance between each set of repeating holographic patterns and characters of the positioning holographic aluminized transfer paper. The error must be within the tolerance value of the printing overprint (± 0.2MM), in order to achieve the positioning printing pattern required for printing overprint. How to make the position error between each set of repeating patterns and characters on the holographic aluminized transfer paper within the allowable error range has been a major problem that needs to be overcome in the production of holographic aluminized transfer paper for the printing and packaging industry for many years. The most critical process in the production process of producing positioning holographic aluminized transfer paper is the positioning composite transfer process.
The so-called compound transfer is the process of transferring the aluminum layer carrying holographic and textual pattern information on PET or other films to paper by gluing, compounding, drying, and peeling. The following describes the positioning compound transfer process in detail. To implement the positioning compound transfer printing suitability of holographic patterns, we introduce the concept of positioning compound, the so-called positioning compound, which uses one main material as the main material and another material as the auxiliary material to make a repeat accuracy control on the main material For cursor rubber products within ± 0.2MM, a cursor is made at a fixed position for each group of holographic patterns on the auxiliary material. When composite, the main material cursor is used as the reference, and the auxiliary material cursor registers the main material cursor for positioning and compounding. Most of the materials are PET or PE films with good elongation performance, which can be packed in a certain range of paper products to achieve the purpose of positioning and compounding the auxiliary material cursor and the main material cursor. Based on the above basic principles, we have developed a positioning composite production line (which has applied for national patent protection). The principle diagram of the production line equipment is as follows: Positioning holographic aluminized transfer paper required for packaging machinery brushes (single-position holographic aluminized transfer paper and roll positioning). Aluminized transfer paper). The following introduces the production scheme by separate positioning holographic aluminized transfer paper and roll positioning transfer paper.
I. Production plan of single-sheet positioning holographic aluminum-plated transfer paper Everyone knows that the registration principle of single-sheet paper is that the single-sheet printing press accurately controls the position of the bottom and side gauges of each sheet of paper through precise "caulking". Register printing for each color group. The registration accuracy of the sheet-fed printing press is guaranteed by the accuracy of the equipment itself. To achieve the positioning printing of the sheet-holographic aluminized transfer paper, the holographic pattern of the sheet-holed aluminized transfer paper must be positioned vertically and horizontally on the sheet. Precise positioning, the position accuracy of the holographic pattern and the positioning of the side and bottom of each sheet of aluminum-coated holographic transfer paper, according to the industry-accepted registration permit error of ± 0.2mm. Digitally printed in China, for example, holographic pattern and side The distance between the bottom edge and the bottom edge are X and Y respectively. To realize the positioning printing of a single holographic aluminum-plated transfer paper, the error of the X and Y values must be controlled within ± 0.2mm. In the equipment for positioning composite production line, we introduce the principle of preprinted cursor. The main material (paper) preprinted cursor "China Printing Blue Book". The printing method adopts the gravure printing method. The repeat accuracy of the positive cursor printing is controlled within ± 0.15mm. The holographic transfer Film holographic pattern position identification and pre-printed cursor registration compound transfer, registration error is controlled within ± 0.15mm, paper edge longitudinal slitting equipment operation after paper compounding, control paper edge and holographic pattern position accuracy within ± 0.15MM, The paper cross-cutting traces the pre-printed cursor for cross-cutting, and the cross-cutting accuracy is controlled within ± 0.2mm; in the single-sheet printing, the longitudinal cut edge with the paper is the bottom gauge with high positioning requirements, and the cross-cut edge is the printing side gauge, which meets Positioning requirements for single-sheet positioning printing. The production process is as follows: Book printing 2. The production scheme of web positioning holographic aluminized transfer paper The web positioning printing uses the basic principle of cursor registration. In the positioning compound transfer, we introduced the principle of preprinted cursor scanning. This preprinted cursor is the reference cursor for positioning and printing on web. To improve the accuracy of positioning printing, a secondary paper feeding mechanism is added to the rotary printing equipment. The basic principle of the secondary paper feeding mechanism is to correct the paper feed speed according to the change of the repeat length of the preprinted cursor to ensure the positioning and printing accuracy requirements of the roll holographic aluminized transfer paper; the positioning of the roll holographic aluminized transfer paper The secondary paper feeding mechanism plays an important role in printing. Its production plan is as follows: Key points of activity: preprinted cursor Fuji Xerox, the concept of preprinted cursor was introduced to achieve a unified benchmark for compounding and printing to ensure the smooth implementation of positioning printing. This technology has applied for a national patent and is subject to national patent law. protection.
The positioning printing of holographic aluminum-plated transfer paper is a combination of contemporary positioning composite transfer technology and secondary printing technology. It forms a high-tech product that integrates modern high-tech. It has high technical anti-counterfeiting and viewing angle impact. The design and printing of high-end cigarette trademarks opens up a whole new path. In short, by strictly controlling all aspects of production and grasping the manufacturing accuracy, we can produce a package of positioning printed cigarette packages that meets the requirements of printing accuracy, and meet the needs of the cigarette industry for high-end cigarette packaging.