[Weaving Cultivation Burlap Bags] Status of Gift Boxed Wine in China
[Weaving Cultivation Burlap Bags ] Status of Gift Boxed Wine in China
Wine gift boxes account for a much larger share of sales than liquor. At present consumables, domestic wine gift box packaging shows the following characteristics: 1. Double bottles become the mainstream Chinese people pay attention to "good things are paired". As a gift, double bottle gift boxes are popular with people. Finer division.
Dry red and dry white with transparent outer packaging highlight the concept of fashion and the best sales. The dry white factory price is lower than that of dry red, and consumers are not too "cold" with dry white. Through this combination, the amount of dry white can be achieved.
Double bottle dry red packaging sales are also available. This type of product combination is generally a bottle of Cabernet Sauvignon and a bottle of snake dragon ball science and technology boutique research, or the combination of two other dry red products. Through two different dry red product combinations, it can highlight the differentiation of products, at the same time, allow consumers to compare consumption, and increase their cognitive acquisition of dry red products, thereby cultivating consumer interest.
A bottle of dry red with a bottle of liqueur is more like a promotion. Manager Wang of Jilin told the author his experience of making gift boxes. The products Wang received from the manufacturers were single-bottle gift boxes. At the same time, the manufacturer launched a promotional campaign to give a bottle of sweet wine to each bottle of dry wine. Therefore, Wang himself found a packaging company and redesigned some two bottles of wrapping paper. Product packaging, put the sweet wine for sale.
In Guiyang, Zhengzhou and other cities, there are also three bottles and four bottles of gift wine, many of which are operated by local dealers. According to reports, local consumers have such a consumer psychology, that is, to buy more goods with the least amount of money for printing suitability. Three bottles and four bottles of wine satisfy this implicit consumer psychology. From a technical point of view, the use of lightweight, strong packaging such as corrugated paper can solve the problem of inconvenience, and the cost is lower than other packaging.
2. Gift boxes are becoming more colorful From the point of view of colors, the current gift and wine market has changed the packaging style of red and yellow bags in the past, using color separations such as dark blue and light gray to highlight the elegance and simplicity. This change in color also reflects the increase in wine manufacturers' awareness of gift wine packaging.
In Fujian, people are not interested in large-package wines, but they are fond of those small and exquisite packages. 1 × 2 bottles are the mainstream in the market. With golden yellow as the background color, and some red or white gift boxes look noble and elegant digital printing, which are most loved by consumers. In the market, the best sales are Changyu's boutique gift boxed wines, which are based on golden and slightly red.
In Jilin, people often say that “selling a layer of skin” balances ink and water, which fully reflects the importance of packaging in the gift market. In the past, those wild mountain wines from Jilin Tonghua were selling well here. In addition to price reasons, their packaging was very unique. There is a kind of mountain wine in the supermarket. A beautifully made plastic flower basket holds a bottle of wine placed at an angle, which feels noble and elegant.
In the wine market in Liaoning, gift box packaging mainly includes failure analysis and troubleshooting of folding gift box and window gift box. A plastic bag with the wine printed on it is put on the outside. Consumers agree with this form. People do not like the packaging with particularly bright colors, but are more interested in those that look more classic and solemn. For example, wine in wooden boxes is very popular with consumers. Baiyanghe's gift box is packed in a wooden box. The color of the wood grain is exposed to the outside. It is available in folding and window styles. Water supply / damp version In the gift market of Inner Mongolia wine, people still value packaging the most. People don't like delicate packaging, and they are very fond of atmospheric packaging. The colors are also dominated by sky blue and green, which are deep and generous.
Through investigation we can see that government policies and regulations, exquisite packaging is a prerequisite to attract consumers. The choice of gift boxes should be diversified, the colors should be suitable for the local people's consumption habits, and they should reflect the wine culture and consumer personality. Add the signature of winemaker, etc. In addition to the PS version, from the perspective of the recipient's specific living conditions, the gift wine that honors the elders should reflect peace, joy, health blessing, family warmth, and Chinese classical cultural connotation. If the recipients are young and middle-aged, then the packaging of gift wine should focus on today's consumer fashion.
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